Just another reason why I love LEGO.

[MIDOR]

Bingo!
Thank you.

think I get what Mindor is saying though. Phony baloney two-faced PR is so ubiqituious that even genuine attempts at honesty don't even feel genuine anymore.

[Shawn]

As a conscientious person who is deeply troubled by a lot of the worlds problems caused by the fossil fuel industry this is great news. As a Lego fan, I learn more and more that everything, really is awesome

think I get what Mindor is saying though. Phony baloney two-faced PR is so ubiqituious that even genuine attempts at honesty don't even feel genuine anymore.

[Mechanizor]

TLG = The LEGO Group.

[MIDOR]

ok. I haven't heard of him or this TLG before.
Still doesn't change my mind.
It's good what they are doing. The whole thing just rubs me the wrong way.

[Mechanizor]

I kept expecting him to announce a new offshore platform or some windmill set.

You mean new offshore and windmill LEGO sets? If so, they already have produced such wind farm playing sets in the past.

Jorgen is the CEO of TLG, and not a toy PR, he was only presenting their new business strategy and their motives to invest in clean energy to set an example amongst the toy industry!

[MIDOR]

I have nothing against wind power, reducing carbon foot prints or anything like that. Besides Legos are awesome and fun to play with. but it just rubs me the wrong way.

I kept expecting him to announce a new offshore platform or some windmill set.

[Mechanizor]

Sounds like a bunch of image PR to me.

Maybe, but they're true to their words as an honorable company, they also have ended their relationship with Shell the giant oil company after a Greenpeace campaign:

http://www.prdaily.com/mediarelations/Articles/Lego_to_discontinue_partnership_with_Shell_after_G_17419.aspx

[MIDOR]

Sounds like a bunch of image PR to me.

[Mechanizor]

Like any giant manufacturing company, LEGO certainly isn't perfect, but hey at least they're doing something about their energy consumption. Bravo TLG.