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Mattel and Hasbro Reportedly Discussing Merger

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  • Mattel and Hasbro Reportedly Discussing Merger

    Bloomberg Business is reporting that the top two toy makers have held talks regarding a potential merger. According to their report, Hasbro approached Mattel in late 2015 with the idea of merging their two toy companies.

    Originally posted at Bloomberg Business:

    Mattel Inc. and Hasbro Inc. have held talks about merging two of the world’s biggest toy companies, according to people familiar with the matter, in a deal that would bring together the manufacturer of Hot Wheels with the maker of My Little Pony.

    Hasbro approached Mattel about a potential transaction late last year, and the companies have held on-and-off-again talks about a deal, the people said, asking not to be identified as the situation isn’t public. Details of how a transaction might be structured couldn’t immediately be learned. The talks may not lead to a deal, the people said.

    Representatives for Hasbro and Mattel declined to comment.

    Mattel shares rose 1.7 percent to $32.29 at 4:26 p.m. in New York, valuing the company at about $11 billion and extending a streak that has seen the stock gain 19 percent this year. Hasbro rose 1.3 percent to $75.96 after climbing as high as $78.45, valuing the company at about $9.5 billion.

    Mattel Chief Executive Officer Chris Sinclair is leading a charge to revive the El Segundo, California-based company’s Barbie business, after losing market share in recent years to Europe’s biggest toymaker, Lego A/S, as well as Hasbro’s reinvigorated My Little Pony brand. Shares surged the most in almost seven years Tuesday after holiday results topped analysts’ estimates, even as gross sales fell.
    You can read the full article about this potential business merger HERE.

    "We must always value life. Even the life of one who opposes us." ― He-Man

  • #2
    I am apprehensive about this. Hasbro has a lot of great brands but not the best products. Hasbro destroyed Marvel Legends to me, which was great under Toy Biz. G.I.JOE went down the tubes in quality over the years. And a lot of bad movie toys.

    Competition is a good thing. I hope they stay as separate entities.


    • #3
      Honestly, I don't know how to react to this, but less competition usually means we could see higher prices and a declining quality in their own ongoing brands, but again who knows!


      • #4
        Shocking news to wake up to. Personally, I do think that this is a good thing. There will still be competition from other toy companies, so I'm not too worried about prices on toys going up. They would still need to remain competitive with other companies. I do think that this merger could be a good thing, and it could help grow the MOTU brand.
        “The internet treats censorship as a malfunction and routes around it." ― John Perry Barlow


        • #5
          the only good thing that could come out of this is he-man mashers.


          • #6
            It's be really surprising if this happens. Maybe MotU and PoP get treated better under bigger company...who knows.


            • #7
              Originally posted by RoboSteveo View Post
              ...I do think that this merger could be a good thing, and it could help grow the MOTU brand.
              Only if they let Emiliano take over the brand's design team.


              • #8
                Bloomberg's Ed Hammond reports on the possible merger of Hasbro and Mattel toy companies.

                "We must always value life. Even the life of one who opposes us." ― He-Man


                • #9
                  Hasbro has been making some fantastic figure in their Transformers line. The Combine wars line is great and Titan Returns (Head Master, Target Master and such) are looking great too.
                  It might lead to new He-man media property and He-man figures back in retail stores


                  • #10
                    I think if this merger happens, it will be a good thing. Will be interesting to see how this story develops.
                    "We must always value life. Even the life of one who opposes us." ― He-Man


                    • #11
                      The only thing I fear on a Hasbro Merger is: Duke, Snake eyes, Cobra Commander, Storm Shadow or Optimus, Bumblebee, Megatron, Starscream syndromes... but applied to MOTU Characters which would translate into He-Man, MAA, Skeletor, Beastman
                      I ♥ Glimmer!


                      • Croc-O-Bite!
                        Croc-O-Bite! commented
                        Editing a comment
                        What do you mean by that? Can you elaborate? I'm not following.

                      • D.M.
                        D.M. commented
                        Editing a comment
                        Endless reboots to the point where characters just aren't themselves anymore?

                      • Crespo
                        Crespo commented
                        Editing a comment
                        More like If the merger happens we'll see pegs full of He-Man, MAA, Skeletor, Beastman and maybe 1 or 2 of the other characters. And what D.M. mentioned reboots, reboots and more reboots.

                    • #12
                      No thanks. I would prefer that each entity, like MOTUC or GI JOE, be spun off by themselves.

                      I don't want any properties to be associated with Mattel at this point. Ever again.
                      “Anything is a dildo, if you're brave enough"
                      Thomas Jefferson

                      Always looking to trade MOTUC to complete my collection.


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